Pak Elektron Limited (PEL) Mission And Vision Statements

Pak Elektron Limited ( pixel) Mission And Vision StatementsOverview Of pixel CompanyPak Elektron Limited ( pixel) is virtuoso of the pioneer producers of electric goods in Pakistan. It came into being in 1956 in expert cooperation with M/s AEG of Germany. In 1978, the company was bought by Saigol Group of Companies. Since its foundation, the company has been contributing on the way to the proficiency and progress of the engineering sector in Pakistan by launching a range of excellence quality electrical equipments and also home appliances and also by producing hundreds of engineers, expert workers and technicians in the course of its apprenticeship schemes system and training programmes. pel Company DivisionsThe PEL Company consist of two divisions wash rooms Division force DivisionAPPLIANCES fractionThis Division of PEL consists of appliances manufacturing.PEL Air Conditionersthither be two types of PEL Air ConditionersWindow oddb either Air ConditionersPEL window Type air con ditioners were launch in 1981 in technical partnership with General Corporation of Japan. Since of their launch, PEL air conditioners comport a top position in Pakistan securities indus fork up. Cooling performance of PEL air conditioners has been tried and approved by Copeland and ITS USA.Split Type Air ConditionersAs the time goes on, customers demand changes according to their needs. With the campaign of customers preference from window to split -type of air conditioners, PEL has started producing split type air conditioners.PEL iceboxsRefrigerator manufacturing is also very important invention in the electronic devices history. PEL company started manufacturing of refrigerators in the mid of 1986 and 1987 in the technical collaboration with Ms SILTAL of Italy. PELs refrigerators demand is also very high in market same as the air conditioners. At present, PEL Crystal has more than than 30 % market share in Pakistan. PEL refrigerators cooling performance is tested and approv ed by Germany, Danfoss and also its manufacturing facility is IS0 9002 certified by SGS Switzerland.PEL sound FreezersIn 1987 in technical collaboration with Ms Ariston of Italy PEL introduced Deep Freezers. For the reason that of high quality and durability, PEL deep freezers are the preferred choice of the giant companies like Unilever.PEL TelevisionsWith the passage of time needs of a common man ontogenyd. Television becomes very popular in the mid of 19 century, so PEL company decided to manufacture PEL Televisions. contender of PEL AppliancesAir ConditionersGeneral Ltd.DaikenWavesNationalDawlanceSharpLGRefrigeratorDawlancePhillipsSharpSamsungLGDeep FreezerWavesCandyDawlanceTelevisionSonyPhillipsPanasonicPEL role DivisionPEL Power Division based on three plants. These are Transformer Plant, Switch Gear and Energy Meter Plant. These three plants are now ISO 90012000 Certified.PEL Power Division manufactures transformers, Kiosks, shunt capacitor banks, energy meters, switchgear s etc. These all electrical goods are assembled under strict quality control and also in symmetry with Electric International Standards. PEL is one of the adultgest electrical equipment suppliers to the largest office staff companies of PakistanWater and Power Development Authority (WAPDA)Karachi Electrical Supply Corporation (KESC)For many years, PEL Companys electrical equipments have been recitationd in several exponent scheme of national importance with in Pakistan. PEL Company also has the heritage of acquiring its equipment agreed and authorized from well-reputed international specialists much(prenominal) asPreece, Cardew and Rider, EnglandHarza Engineering Company, USASnam Progeti, ItalySociete Dumezm, FranceIn spite of solid competition from up-and-coming local anaesthetic and multinational brands, PEL Groups Company of appliances and electrical equipments have remained in the attention due to continuous innovation. Strategic affiliation with multinationals of repute have allowed the PEL Group of Companies to incorporate continue technologies into present product ranges, thus providing the Pakistani market entrance to innovative, quality products and affordable.Energy MetersSingle-Phase Energy Meters PEL manufactures Electro-mechanical Energy Meters under licence from ABB (USA). The quality of PEL meters has been certified by KEMA Laboratories (Holland) and conforms to IEC 521. Moreover, PEL Energy Meter plant is ISO 90012000 certified by SGS Yarsley, U.K.PEL type M8C is a direct connect single-phase meter. The design and constructional features embroil overload compensation, temperature compensation and self-cleaning, non-aging and tamper resistant magnetic bearing system. Thus providing maintenance-free operation over a longer period and accurate measuring of electrical energy. The frame is sturdy in construction and enclosed in unbreakable high-impact polycarbonate plastic security box. Ratings possible drop oftenness 10(40)A 240V 50HzP oly-Phase Energy Meters PEL type C8L is a direct connect poly-phase energy meter having improved load performance and accuracy over a wide load range. All meter split are corrosion protected for long-term reliability. Like single phase energy meters C8L also possesses non-aging, self-cleaning magnetic bearing system, which ensures virtually frictionless operation of the rotor coil while withstanding abuse from surges and magnetic tampering. The meter is available in high impact polycarbonate security box, which is extended type and completely shrouds work cables. Ratings Voltage Frequency 15(90)A 3*230/400V 50HzThree Phase Solid State Energy Meter Three Phase Multi-rate Solid State Energy Meter (PE3-D) is used for the measurement of energy in three phase four wire networks. It is a direct connect meter that complies with the IEC 62052-11, IEC 62053-21 (IEC 61036) and optionally with the standards. PE3-D meters are manufactured in form with the ISO 9001 standards. Ratings Voltage Frequency 10(100)A 3*230/400V 50HzThree Phase Solid State LT Type CT and HT Type CT PT Operated Energy Meter PE3-C is 3-phase 4-wire, multi-functional electronic meter with the accuracy of Class 1 for active energy and Class 2 for reactive energy measurement. It is connected Via CTs PTs. Meter complies with the IEC 62052-11, IEC 62053-21 (IEC 61036), IEC 62053-23 ISO 9001 standards. LT Type CT Operated Ratings Voltage Frequency 10(100)A 3*230/400V 50HzSingle Phase Solid State Energy Meter PE1-6 is single phase meter designed to meet the needs of internal users. It supports single wire operation providing maximum security against tempering. PE1-6 conforms to IEC 62053-21 IEC 62052-11 and ISO 90012000 standard requirements. Ratings Voltage Frequency 10(40) A 230V 50HzPLACE (DISTRIBUTION)Mostly Producer use intermediaries to bring their products to market. They try to forge a distribution pass on a shape of inter dependent organizations involves in the process of making a produc t or service available for use or consumption by the consumer or business user.Channel LevelsDisrtibution Channels can be described by the numbers of channel levels involved. PEL uses both of the two study trade channels.Direct Marketing ChannelIts a marketing channel that has a no intercessor levels. PELs power division uses this type of channels. Its major clients are large organizations and not the end user. So sight from these organization directly contact PELs marketing department of power division when tenders are flooded, design, limitedation and price are discussed.Indirect Marketing ChannelIt is a marketing channel containing one or more intermediary levels. PELs appliances division works this way. These products are sole through authorized dealer shops or PELs own outlets.DISTRIBUTION SYSTEMAppliance DivisionPEL has got a very effective distribution system that ensures the widespread supply of companys product through out the orbit for the sake of proper management.Z one Area coverNorthern Zone Punjab and N.W.F.PSouthern Zone Sind and BaluchistanREGIONSThe zones have been further divided in to six dissimilar regions.KarachiMultanLahoreGujranwalaRawalpindiFaisal-AbadThe distribution process at PEL Appliance is being looked after by the following personal.1. National Manager sales (NMS)National Manager gross sales (NMS) mainly responsible for watching the functioning of all Regional Managers Sales, Area Sales Officer and Sales Office at the National Level.2. Regional Manager Sales (RMS)Managers Sales (RMS) controls sales in his specialized region and is the connecting link of all area offices presently the company has two controlling operation in Multan Region.3. Area Sales Officers (ASO)Area sales ships officer is responsible for making contacts with dealers product presentation and looking orders in his specific area. The company has at present seven ASOs Managaging operations in Rawalpindi, Gujranwala, Multan, Bahawalpur, Lahore etc.4. Sales Officers (SO)Sales officer (SO) looks after the sale operation in particular city. Currently there are four sales officers two in Lahore, one in Faisalabad and Gujranwala each.5. Assistant Manager Sales (ASM)Assistant Manager Sales (ASM) looks after the proper functions of sales in Southern Zone. POWER DIVISIONFor Power product there are no particular personal to deal with the distribution. Sales procedure for power division is as follow.Sales ProcedureSince the major buyer of PEL in Power intersection point is Government Sector, the sales procedure of Power/marketing department is quite different from Appliance/Marketing Department.The main steps involved in sales/marketing procedure of Power Division are conspire SubmissionBid openingBid EvaluationLetter of Indent(LOI)BillingPRICEPower Division Pricing ProcedureFirst the tender is received which registers the demand of the product.It is send to the production department.They answer calculations about material cost, labor costs and Factory overhead, further taxes and duties are also metric.Investment is calculatedThen gross margin is added.Gross allowance= Labor Cost + FOH + Profit+ Financial cost + Miscellaneous costFinancial cost is found outTerm and conditions may be different in some cases.Appliances Division Price ProceduresSales tax, Octroi, excise duty is calculated above the cost of production.There is also a pricing heading depending on the models most demanded.Price is charged according to demand.Consumer product forces also show seasonal, variation i.e., their prices raise during wedding season and before Eid-ul Azha and Eid-ul-fitar.PROMOTION goPak Electron Limited uses announce personal selling, sales advance and public traffic to pursue its advertising and marketing objectives.Appliances DivisionTo achieve the sales objectivesTo join on recallTo restore the message in the customer mind.PEL has different Advertising messages for different products.Media for AdvertisingThere are t hree types of media on which advertisement are givenElectronic MediaIn the electronic media, POEL is using PTV,STN, PTV World.Print MediaNational and local NewspaperMagazines and monthlysOut-Door Media Normal Boarding Neo-signsIncentive Schemes for Customer and Retailers.BBB.jpegFor attracting dealers and potential customers, Pak Electron Limited (PEL use the Pull and Push Strategy.PEL dont have too many outlets and does its major selling through the dealers and retailers, some of the incentives given to the dealers areA Credit of 60 days.Rs.400/ set if dealer sells a certain amount of sets in six month.Pel gave a car to the dealers if they achieve the set target.Air Conditioners Against the sale of 50 air conditioners discount is Rs.200/unit Against the sale of 50 air conditioners discount is Rs.400/unit.Refrigerator For sale of 150 or more refrigerators, the dealer is awarded with a Dubai Tour.All above schemes are changing according to period.POWER DIVISIONAdvertisingSince powe r division is involved in industrial or direct selling to some big customers, its Promotional and advertising strategies are quite different from appliance division.Personal SellingThe other promotional activity that the company takes on is personal relating company representative visit their existing and potential clients and describe the technical aspects and whimsical selling feature of their products. exoteric Relation / advancementPEL tries to build its plan among its consumers, personal and cosmopolitan public. This because reputation of the business in recent years considerably tansnished. Almost no segment of business has escaped the attacks of activities identified with the neighborly cause such as consumerism, environmentalism, employees safety etc.Management of (PEL) considers value of public relationing in promotion mix because It is quite inexpensive Public relations can generated sale leads Public relationing has more creditability the advertisementIn so far as pub licity is concerned (PEL) is not using promotional tool effectively, sometimes press releases are published but there is no as such publicity by PEL. However, some activity is taking place. That consists of sponsorships of school cricket teams. But more needs to be done about it.PRODUCTPRODUCTS1.Air Conditioners2.Refrigerator3.Deep freezer4.Microwaves5.WashersMODELSImported (2) National/SharpAbove 40 ModelsSingle-door/Twin20 Liter to 52 Liter.SpinnerWithout spinner /ComputerizedDawlance has an effective Product Development Division so they bring new and effective changes in their models. They claim that they have first introduces Anti-Moisture Tubes in their refrigerators, first introduced metallic sheet and have a very effective compressor having 5 pipes which give 100% results at 52 Centigrade. So they claim that they have strong RD Division.PLACEMENTDawlance also use intermediaries to bring their products to market. Dowlance does not divide the customers into institutional buyer and business/consumer users. They sell for all and treated equally. Distribution channels can be described by the number of channel levels involved. Dawlance uses both of the tow major Marketing channels.Direct Marketing Channels (No intermediary level)Indirect Marketing Channels (Containing one or more intermediary level)Distribution SystemDawlance has got a very effective distribution system that ensures the widespread supply of companys product through out the country for the sake of proper management.ZONESNorthern ZoneSouthern ZoneREGIONS / BRANCHES15 Branches all over the country.The distribution process at Dawlance is being looked after by the following personal. National Sales Manager (NSM)National Sales Manager (NSM) mainly responsible for watching the functioning of all Branch Managers Sales, Area Sales Officer and Sales Office at the National Level. Branch ManagerControls sales in his specific Branch and is the connecting link of all area offices currently the company has 15 Branch Manager all over the country. Area Sales Officers (ASO)Area sales officer is responsible for making contacts with dealers product display and looking orders in his specific area. The company has at present having ASOs Managing operations in all the branches.PRICING BASISSales tax, Octroi, excise duty is calculated above the cost of production.There is also a pricing trend depending on the models most demanded.Price is charged according to demand.Consumer product forces also show seasonal, variation i.e., their prices raise during wedding season and before Eid-ul Azha and Eid-ul-fitar.PROMOTION MIXDawlance uses advertising personal selling, sales promotion and public relations to pursue its advertising and marketing objectives.To achieve the sales objectivesTo increase recallTo restore the message in the customer mind.AdvertisingDawlance involved in both industrial or direct selling to some big customers, so its Promotional and advertising strategies are quite different fro m PEL because they also have some specific institutional buyers.Media for AdvertisingThere are three types of media on which advertisement are givenIn the electronic media, Dawlance is using PTV, STN, and PTV World.Print MediaNational and local NewspaperMagazines and PeriodicalExecutive more focus and give priority to print media because viewer dont change the channels as adds comes. Out-Door MediaPersonal SellingThe Dawlances people claim that they have strong network of financial sound and technical-knowledge parties so their company representative visit their existing and potential clients and describe the technical aspects and unique selling feature of their products.NNN.jpegPublic Relation/publicityFirst Dawlance tries to select those dealer and parties who have a strong relations and image among their costumers, personal and general public. This because reputation of the business in recent years considerably tansnished. Almost no segment of business has escaped the attacks of activities identified with the social cause such as consumerism, environmentalism, employees safety etc. Management considers value of public relationing in promotion mix because it is quite inexpensive public relations can geerated sale leads and has more creditability then advertisement. So far as publicity is concerned is not using promotional tool effectively, because they said that control the publicity work at a certain level what effect it depends.Dawlance have varieties of incentive schemes to its dealer and business parties so they can attract dealers and potential customer expeditiously and effectively..PRODUCTSPRODUCTS1.Deep freezer2.Refrigerator3Air Conditioners4.Cold BarMODELSSingle doorDouble door/Glass-doorAbove 13 ModelsCool change/cool BothPlastic body (SMALL)Institutional Buyers Pepsi Cola International Canteen Stores Department (CSDs) Coca-Cola Be Be Jan Proteins Ltd. Pak. Fruit Juice Co.Pvt.Ltd. Hico Ice Creame departmental storesWAVESPROMOTION MIXWaves also us es advertising personal selling, sales promotion and public relations to pursue its advertising and marketing objectives.To achieve the sales objectivesTo increase recallTo restore the message in the customer mind.AdvertisingWaves involved in both institutional or direct selling to some big customers, so its Promotional and advertising strategies are quite same as PEL because they also have some specific institutional buyers. .Media for AdvertisingThere are three types of media on which advertisement are givenElectronic MediaIn the electronic media, Dowlance is using PTV,STN, PTV World.Print MediaNational and local NewspaperMagazines and PeriodicalOut-Door MediaPersonal SellingThe other promotional activity that the company takes on is personal relating company representative visit their existing and potential clients and describe the technical aspects and unique selling feature of their products.Public Relation/publicityWaves have completive edge over dowlance and PEL because of it s lower prices and having a strong relations and image among their institutions, costumers, personal and general public. This because reputation of the business in recent years considerably tansnished. Almost no segment of business has escaped the attacks of activities identified with the social cause such as consumerism, environmentalism, employees safety etc. Management considers value of public relationing in promotion mix because it is quite inexpensive public relations can generated sale leads and has more creditability then advertisement.PEL have also varieties of incentive schemes for institutions (customers) dealer and business parties so they can attract them on the terms of these pull and push strategies.BBBB.jpeg