Proposal Essay Example | Topics and Well Written Essays - 1500 words

Proposal - Essay ExampleThis shall form the foundation for recommending specific and practical directions for the integration of such tools for business, and a citation of advantages and pitfalls that may be expected as a result.1. Novelty The interrogation shall examine attributes of a newly emergent phenomenon, the widespread utilisation of social media and the growth of online communities as channels of opportunity for global marketing2. Significance Based on existing literature, the aforementioned channels present pissed potentials for use in social engagement marketing in the international arena, due to ease of access, wide reach, low cost, and powerful content delivery.3. Dearth of research To date, there have been few articles written about the topic, and research has been fragmented and limited. Scant investigation has been conducted on the systematic use of strategic branding by online communities in social media.4. Continuing development The proliferation of social media has assumed several forms in the past which had provided the setting for earlier research. Social media, however, is in revenant phylogenesis due to the rapid changes in personal electronic data communication. Technical advances continue to enhance the potential of this channel which must be explored through continual research.5. Necessity of integration As mentioned, previous research has been fragmented, and depending upon the time they were undertaken, limited in scope. Advances made since then highlight social media and the creation of online communities as feasible strategic tools to be integrated into the marketing function of a business undertaking. This research seeks to establish links among the technical, social, and commercial aspects of social media and online communities.Other than the foregoing criteria, the detective is particularly interested in the topic because it encompasses two areas of personal